Brand Website
KALI COCINAS & ACABADOS
Role: Visual Designer, Art Director & Strategist
Context: Internship, KALI Cocinas & Acabados, Mexico City
URL: kalicocinas.mx
KALI Cocinas & Acabados makes beautiful custom furniture. Their old website made it impossible to tell. No project showcase, no brand consistency, and no way for clients to get in touch. I redesigned it from scratch with one clear goal: close the gap between the quality of their work and how they were showing up online.
What I built:
New color palette and typography system to position the brand as premium
Full page architecture designed to guide visitors from discovery straight to contact
Original photography: all images sourced or taken by me
Storytelling structure that puts the client's transformation at the center
WhatsApp and contact form integration for direct, trackable lead capture
The impact was immediate: more visitors, more clients, and for the first time a system to organize and follow up with leads. The new foundation also made Google Ads actually viable for the business.
Visual design, art direction & strategy by Rebeca Martinez
© Rebeca Martinez
2026