Pilou is a Mexican wealthtech platform built to empower women with financial freedom through accessible investment and education. When I joined as an intern, the Instagram communicated none of that. The page was inconsistent, lacked a clear visual language, and didn't reflect what the founders actually wanted the brand to feel like. My job was to fix all of it.

What I built:

• New color palette and visual identity that felt warm, human and approachable rather than cold and corporate

• A collage-based communication style that turned complex financial concepts into content people actually wanted to engage with fun, creative, and never intimidating

• Full brand book covering color rules, typography, logo usage, photography style and tone of voice, so the brand could stay consistent across every touchpoint going forward

• Design of all printed and digital visual materials: posts, stories, event graphics, presentations and everything in between

• Contribution to the planning and visual execution of Pilou's social events, community gatherings that brought the brand to life in person.